Bricolya

Bricolya offers a DIY e-commerce store, with a catalogue organized by product families — tooling, electricity, plumbing, hardware, gardening — and a purchase journey designed for both amateur handymen and professionals. The site addresses an audience that often searches for a precise reference or equivalent, with a strong requirement on availability and price.

Organic traffic in DIY is dominated by long-tail queries: each reference, each brand, each diameter or power generates its own queries. The site is structured to automatically cover these combinations through well-indexed category and subcategory pages, with visible filters and a performant internal search engine. Complete product pages support visibility on very specific queries ("18V drill driver", "LED bulb E27 warm white").

The SEO architecture combines three axes: product category, brand, and project or use. Project pages — redoing a bathroom, installing a light fixture, assembling a garden shed — serve as thematic pillars and attract an audience upstream of purchase, which they then orient toward relevant categories and product pages. This linking reinforces the site's authority on the DIY lexicon and improves visibility in generative results.

Product pages aggregate technical characteristics, uses, compatibilities, alternatives, and availability. Customer reviews, when they exist, are highlighted with AggregateRating structured data. Transparency on stocks and delivery times is essential because it conditions both conversion and post-purchase satisfaction. Visuals are optimized in WebP, with descriptive alt attributes and accessible zoom.

Mobile experience is an essential pillar: DIY searches often happen in-store, in the middle of a task, with a speed requirement. The internal search engine accepts partial searches, filters are thumb-accessible, and the cart is persistent across devices. Core Web Vitals are continuously monitored, with a strict image budget and a server cache adapted to peak traffic (sales, seasonal promotions).

Editorially, practical guides support transactional pages: installation tutorials, comparisons between technologies, equipment choices per project, maintenance, and safety. These contents attract a discovery-stage audience, feed generative visibility, and reinforce trust. They are linked to relevant categories and product pages, gradually turning reading into purchase.

Technically, the site respects strict SEO hygiene: clean URLs, careful product variant management, consistent canonicals, segmented sitemap, and sort parameter management to avoid duplication. Structured data Product, Offer, BreadcrumbList, and FAQPage are kept up to date to maximize visibility in rich results and organic Google Shopping.

Finally, tracking combines Search Console, Analytics, and a position dashboard by category and brand. Data allows identification of product families to reinforce and guides to create in priority. The goal is to establish Bricolya as a natural entry point for DIY in Morocco, with a simple purchase experience and durable organic visibility.