WordPressThe most flexible, the most accident-prone
- Strengths
- Mature Yoast / Rank Math, easy editing, vast plugin ecosystem.
- Watch-outs
- Index bloat on archives, front-end performance dependent on theme, hreflang via often-broken third-party plugins.
Expertise · SEO method
SEO expertise. By CMS, by sector, by combination.
Technical SEO on Shopify has nothing to do with technical SEO on Magento. SEO content for hospitality has nothing to do with industrial B2B content. Our expertise is built on two intersecting axes: technical platform and business sector. Pick your entry point.
Why two axes
A good SEO provider knows your CMS. An excellent one also knows your sector.
A generalist SEO consultant who discovers your CMS loses 3 to 6 months learning where the technical traps are. A generalist who discovers your sector loses 3 to 6 months understanding which queries convert. Our bet: capitalize on both axes to be useful from kickoff day one.
CMS = technical patternsEach CMS has its canonical traps, pagination limits, faceted navs, native schema, default performance. A provider who already audited 20 sites on the same CMS frames the mission 2× faster.
Sector = editorial patternsReal-estate content that ranks doesn't look like B2B content that ranks. Search intents, PAA, competitors, E-E-A-T signals — everything differs. Sector expertise saves re-learning on every mission.
Combination = leverShopify + tourism = booking feed + LodgingBusiness schema. WordPress + B2B = authority pillar pages + Service schema. Magento + e-commerce = SEO-safe faceted nav. Combinations produce precise levers.
Honesty on blind spotsWe don't do every CMS (no Joomla, no Drupal) and every sector (no pharma, no crypto). Better to say no when it's out of expertise than fake it.
Expertise by CMS
Four CMS. The technical patterns that change between them.
SEO levers are the same everywhere; technical touchpoints change radically. These are the four platforms where we have deep historical experience.
ShopifyHosted e-commerce · easiest to rank, hardest to customize
- Strengths
- Fast hosting, clean native Product schema, correct default Core Web Vitals.
- Watch-outs
- Non-editable pagination canonicals, forced product URLs, /products/* vs /collections/*/products/* duplicates.
PrestaShopOpen-source · dominant in Morocco
- Strengths
- Multi-store, native multilingual, clean hreflang, strong local community.
- Watch-outs
- Sub-optimal default URLs (id in slug tail), third-party modules breaking canonical, category pagination.
Magento / Adobe CommerceEnterprise · 10k+ SKU catalogs
- Strengths
- Advanced faceted search, customer segmentation, scalable performance.
- Watch-outs
- Heavy JS rendering, cross-store canonicals, high technical SEO implementation costs.
Expertise by sector
Three sectors. The editorial patterns that change between them.
Content that ranks in one sector can be copy-pasted word-for-word into another and never rank. The three sectors below have deeply different logics.
Tourism & hospitality
Hotels, riads, agencies, excursions. Capture international demand (FR/EN/ES/AR) before OTAs take the booking.
LeversLodgingBusiness schema, seasonal pages, review markup, travel-press link building.
Read the expertise pageReal estate
Developers, agencies, rentals. Capture "program + city", "apartment + district", "villa + price" queries.
LeversRealEstateListing schema, program pages, SERP mapping by neighborhood, real-estate press link building.
Read the expertise pageB2B & professional services
Firms, SaaS, industry, IT providers. Capture decision-makers upstream of RFP via authority content and pillar pages.
LeversAuthor schema, service pages, case studies, institutional + business press link building.
Read the expertise pageHow we cross both axes
Three steps. For every mission, we identify where CMS and sector meet.
No generic package. Each mission starts with an explicit crossing: "which CMS + which sector = which priority levers". That frames the scope at the first call.
- 01
CMS audit
Diagnosis of technical patterns specific to your platform: pagination, canonicals, native schema, default performance, known limits. 2 to 5 days depending on site size.
- 02
Sector audit
Diagnosis of editorial patterns specific to your market: dominant intents, SERP competitors, PAA, expected E-E-A-T signals, Google's preferred formats. 2 to 5 days in parallel.
- 03
Combined plan
Crossing of the two audits: technical (CMS) and editorial (sector) levers prioritized by estimated impact on your context. 6-month actionable roadmap, with per-line effort and gain.
Measured results
Yassinext's own Search Console. Numbers straight from Google.
We apply to our own site the methodology we sell. Visibility gains come straight from Google's tool, not from an internal dashboard.
- Clicks · 28 days
- 61.4k
- Impressions
- 528k
- Average CTR
- 11.6%
- Average position
- 6.8
Source: Google Search Console — yassinext.com, last 28 days.
FAQ
What decision-makers ask before entrusting us a mission.
Six answers to frame your project before the first exchange.
- Technically yes — a good SEO consultant can audit any CMS. But we only communicate on the four where we have deep history (20+ audits). If you're on Joomla, Drupal, Webflow, Wix, or custom headless, we audit but tell you explicitly: CMS learning is part of the project, not acquired expertise.
- Yes, regularly: general e-commerce, non-YMYL healthcare, education, agri-industry, specialty retail, SaaS. The three listed (tourism, real estate, B2B) are where our history is deepest. For YMYL sectors (medical health, finance, legal), we only work co-authored with an expert on your side.
- In practice, both combine in every mission. You don't come to us for "WordPress SEO" — you come for WordPress tourism e-commerce or WordPress B2B. Both axes cross in the roadmap. The per-CMS and per-sector pages in this hub exist to help frame the entry point.
- No, not directly — we don't act as technical integrators. However, we support all SEO migrations (redirection plan, authority preservation, post-migration audit) working with your technical team or dev agency. It's one of the workstreams where an SEO mistake costs the most.
- The free SEO audit is the best starting point: 5 business days, 10 priorities ranked by impact, no commitment. After the audit, it becomes obvious whether the dominant problem is technical (CMS), editorial (sector), or both — and we recommend the right pack.
- Yes, all our services are delivered in FR, EN, and AR, with native writers on each language. Sector expertise (e.g. "hospitality in Marrakech") applies across all languages, same for CMS expertise.
Do you work with CMS other than the four listed?
Do you work with sectors other than the three listed?
What's the difference between a "CMS" and a "sector" mission?
Can you migrate my site from one CMS to another?
How to start if I don't know where to begin?
Do you work in French, English, and Arabic?
Ready to cross both axes on your site?
Free SEO audit. The CMS + sector priorities of your site, in 5 days.
You submit your URL, we return 10 priorities ranked by impact — with clear distinction between technical levers (CMS) and editorial levers (sector). Zero commitment.
expertise.