Pillar pages
Captures the head keyword of a topic cluster
Service · SEO copywriting
SEO copywriting. No keyword density. Content that ranks.
Serious SEO writers haven't counted density in ten years. They think search intent, entities, semantic coverage, and reader-to-conversion flow. Our briefs look like spec sheets — not keyword checklists.
Why SEO writing is different
Good SEO content isn't an article with keywords in it.
Google doesn't read keywords in 2026 — it reads entities, their relationships, and the quality of a topic's treatment versus what it expects for a query. Content that ranks precisely answers search intent, cites relevant entities, covers implicit sub-questions, and fits into coherent internal linking.
Intent > keywordThe same query can hide 3 or 4 different intents (informational, commercial, transactional, local). Content that ignores the dominant SERP intent never ranks, even perfectly optimized.
Entities > densityGoogle uses a knowledge graph. An article on "SEO" must naturally mention: Google, backlinks, Core Web Vitals, Search Console, AI Overviews, etc. Not for density — for entity coverage.
Contextual lengthNo dogmatic "1,500 words minimum." A topic worth 800 words loses quality at 2,000. A topic worth 3,500 loses ranking at 1,200. Length comes from top-10 SERP analysis.
GEO & AI OverviewsContent citable by ChatGPT, Perplexity, and AI Overviews is content with clear structure, direct answers in the first 2 sentences, and self-contained passages. It's become a ranking criterion in its own right.
Six content types
Six formats, six SEO intents.
No "blog article template." Each format answers a distinct search intent, with its own structure, length, schema, and internal linking.
Long-form articles
Cover an informational question in depth
Product pages
Convert on transactional intent
Category pages
Capture broad commercial queries
Landing pages
Convert on a precise commercial query
Dedicated FAQ pages
Capture PAA + feed AI Overviews
Brief anatomy
A serious SEO brief. Not a 3-line directive.
Before writing, each piece gets a detailed brief — it's 60 % of the final quality. A good writer with a bad brief delivers bad content. The opposite is also true.
brief_consultant-seo-morocco.pdfPillar · SEO consultant · Yassinext
| Target query | SEO consultant Morocco |
|---|---|
| Dominant intent | Commercial (vendor selection) |
| SERP top 10 (format) | 7 agency pages · 3 blog articles |
| Recommended length | 2,800 words (top-10 median) |
| Entities to mention | Google · Search Console · Core Web Vitals · GEO · AI Overviews · schema · Morocco · Casablanca |
| Proposed H2 | 6 H2 structured by sub-intent |
| FAQ (6 Q&A) | Written on SERP PAA |
| Secondary keywords | 12 variations to distribute naturally |
| Internal links | 4 outbound links to site pillar pages |
| Call-to-action | Free audit (soft) + Contact (hard) |
How we write
Four phases. From keyword to published.
No stream-of-consciousness writing. Each piece follows the same process — that's what makes quality repeatable and timeline predictable.
- 01
Research
Top-10 SERP analysis, PAA extraction, entity mapping, length benchmark, competitor gap identification. Output: raw research document (10–20 internal pages).
- 02
Brief
Research transformed into actionable editorial brief: intent, H2 structure, mandatory entities, target length, FAQ, internal links, CTA. Output: 2–4 page brief.
- 03
Writing
A human SEO writer writes the piece from the brief. No LLM autopilot. If LLM used, it's co-writing: human outline, LLM first draft, full human rewrite.
- 04
Optimization
SEO review (entity density, linking, meta, schema), editorial review (voice, consistency, quality), client validation. Publication with corresponding schema deployment.
Production modes
Three modes. Transparent on what's human and what's LLM.
AI well used accelerates production without degrading quality. Badly used, it produces generic content that never ranks. We say honestly which mode we use on each piece.
100 % human
Human SEO writer A to Z. Manual research, hand-written brief, human writing, zero LLM assistance.
Human+LLM co-writing
Human research + brief, LLM-assisted first draft, full human rewrite and review. Equivalent quality to pure human, half the time.
Supervised LLM
Short human brief, LLM generation, express human review (correction, humanization, linking). Correct quality, minimum delay.
Measured results
Yassinext's own Search Console. Numbers straight from Google.
We apply to our own site the editorial methodology we sell. Visibility gains come straight from Google's tool. All content published on yassinext.com follows the same process.
- Clicks · 28 days
- 61.4k
- Impressions
- 528k
- Average CTR
- 11.6%
- Average position
- 6.8
Source: Google Search Console — yassinext.com, last 28 days.
SEO copywriting pricing
How much does serious SEO content cost?
Price depends on production mode (human, co-writing, supervised LLM) and length. No flat per-content pricing — each piece is quoted after brief. A free editorial audit always precedes the proposal.
See SEO pricing in MoroccoArticle pack · 1,500 words1,200 to 4,500 MAD depending on mode
Pillar pack · 3,000 words2,400 to 9,000 MAD depending on mode
Monthly 10-piece pack8,000 to 25,000 MAD/mo · brief + writing + optimization
FAQ
What decision-makers ask before ordering content.
Six answers to frame your project before the first exchange.
- Yes, on co-writing and supervised-LLM modes — and we tell you honestly, piece by piece. LLMs accelerate research, structuring, and first drafts. They don't replace the human writer who has the last word on every sentence. On 100 % human mode, no LLM assistance — the choice for strategic pillar pages and expert-signed content.
- On a mature topic cluster (already a few ranking pillars), a well-briefed new piece starts ranking in 2 to 6 weeks. On a brand-new topic without history, count 3 to 6 months for a stable position. Editorial velocity (10 pieces / month over 6 months) accelerates the whole ecosystem, not just the piece published.
- We write across most B2B and B2C sectors: healthcare, education, e-commerce, real estate, hospitality, SaaS, firms, agri-industry, marketplaces. On YMYL sectors (health, finance, legal), we only work co-authored with an expert on your side — content must be signed by someone qualified for Google to weight it.
- SEO writers trained in intent, entities, and linking — not generalist writers. We work with an internal team and a pool of vetted SEO freelancers. Each piece is assigned to the writer whose profile matches the topic (e.g. an ex-business-journalist for a financial B2B article).
- Yes, two rewrites are included per piece. Beyond that it's billed at the writer's hourly rate. We favor brief, precise back-and-forth upstream (on the brief) rather than heavy downstream rewrites — more efficient for you, cleaner for us.
- Yes. We write in FR, EN, and AR with native writers on each language. Caveat: translating an FR SEO piece word-for-word to EN never gives a ranking EN piece. Each language deserves its own SERP research and brief. That's why we rarely write "multi-language at once" — we prioritize one language, validate results, then extend.
Do you use ChatGPT or Claude to write?
How long before content ranks?
Do you cover my sector?
Who writes the content?
Can I ask for rewrites?
Can you write in English and Arabic?
Ready to publish content that ranks?
Free editorial audit. 10 priority content pieces to produce for your site.
In 5 business days, we audit your existing content, identify competitor gaps, and return 10 priority pieces to produce over the next 6 months. With titles, intents, recommended lengths, and estimated impact. Zero commitment.
contenu.