Crawl & indexing
Robots.txt, segmented sitemaps, canonicals, noindex, crawl budget. Google should see the right pages — not 30,000 filter pages.
Service · seo-technique
Technical SEO. The foundation that unlocks everything else.
Crawl, indexing, Core Web Vitals, hreflang, structured data, internal linking, JavaScript rendering. A technically broken site cannot rank — no matter how much content you produce.
~/audit yassinext.com
$ yassinext audit yourwebsite.com
> Crawl 1 245 URLs — 92% indexables
> robots.txt [OK]
> sitemap.xml [OK]
> canonicals [WARN] 34 conflits détectés
> hreflang [WARN] 12 couples manquants
> Core Web Vitals
LCP 1.8s [OK]
INP 340ms [WARN] > 200ms
CLS 0.03 [OK]
> Schema.org [OK] Product, FAQ, Organization
> Internal linking [WARN] 47 pages orphelines
> Deep pages [WARN] 128 pages > 4 clicks
12 priorités identifiées.
Rapport prêt en 5 minutes.The 6 pillars of technical SEO
What we audit, what we fix.
Six workstreams that come back on every mission. Each one alone can unlock 20 to 50 % of lost organic traffic.
Core Web Vitals
LCP < 2.5s, INP < 200ms, CLS < 0.1. On Moroccan 4G mobile, every millisecond matters. Image optimization, cache, lazy loading, code splitting.
Structured data
Schema.org — Product, LocalBusiness, FAQ, Article, BreadcrumbList. Unlocks rich results and AI answer engines eligibility.
Hreflang & international
Consistent hreflang pairs with x-default, per-country versions, per-language sitemaps. The costliest mistake on a multilingual site.
Internal linking
Silo architecture, contextual links, descriptive anchors, depth < 3 clicks from the home. What Google reads to hierarchize your pages.
JavaScript & rendering
SSR vs SSG vs CSR, hydration, critical data in initial HTML, non-blocking JavaScript. A poorly configured React site is invisible to Google.
Focus · Internal linking
Internal linking. Underrated. Décisif.
Google reads your internal links to understand the hierarchy and importance of each page. Bad linking blocks crawl, dilutes authority, and buries your most commercial pages.
Good internal linking channels authority from the homepage to your pillar pages (services, categories, key articles), then to deeper pages. Each contextual link with a descriptive anchor sends Google a signal about what the target page is about.
Bad linking — homepage pointing only to 1 or 2 pages, no contextual links in articles, orphaned pages not reachable — penalizes the whole site.
Good linkingHomepage → 4–8 pillar pages → deeper pages. Descriptive anchors. Depth < 3 clicks.
Bad linkingIsolated homepage. Orphaned pages. Generic anchors ("click here"). Depth > 4 clicks.
Focus · Core Web Vitals
Three Google metrics. Zero compromise.
Since 2021, Core Web Vitals is a direct ranking factor. A 4-second LCP or a 500 ms INP costs positions and clicks, even on excellent content.
LCP
Largest Contentful Paint
< 2.5 sTime to render the largest visible element. Optimized via WebP images, preloading, CDN, and reducing blocking CSS.
INP
Interaction to Next Paint
< 200 msReal site responsiveness to interactions. Optimized via JavaScript splitting, long tasks, and Web Workers.
CLS
Cumulative Layout Shift
< 0.1Visual stability: no layout jumps. Space reservation for images, iframes, ads, and web fonts.
What we audit
12 technical audit points. No blind spots.
Every audit covers the same 12 chapters. What changes from one site to another is the priorities — and the scope of work.
Full crawl + server log analysis
robots.txt and sitemaps check
Canonicals, hreflang, redirects audit
Core Web Vitals test on key templates
Schema.org validation (Rich Results Test)
Internal linking and depth analysis
JavaScript rendering check on Google's side
Search Console indexing audit (Pages, Coverage)
Mobile-friendly and performance test
HTTPS, HSTS, and security verification
Title, meta, headings audit
Prioritized report by impact / effort
Our method
Diagnose. Prioritize. Implement. Verify.
A short, technical cycle with concrete deliverables: prioritized report, Jira/Linear tickets, pull requests, acceptance tests. You know what's done, when, and the measured impact.
Technical diagnosis
Crawl, logs, Search Console, Core Web Vitals. We map the site's real state before proposing anything.
Prioritization
Each issue ranked by estimated SEO impact and correction effort. You know what to fix first — and why.
Implementation
Corrections delivered with your technical team or deployed directly. Pull requests, specs, tests.
Follow-up & re-crawl
Verify fixes in Search Console, measure impact on positions and Core Web Vitals.
FAQ · Technical SEO
What we get asked the most.
Six direct answers on technical SEO — cost, timing, Core Web Vitals, coordination with your dev team.
- Technical SEO covers all optimizations that let Google crawl, index, and render your site correctly. It includes URL structure, sitemaps, robots.txt, canonicals, redirects, Core Web Vitals, structured data, hreflang, and JavaScript rendering. It's the foundation the rest of SEO rests on.
- Our initial technical audit is free and delivered in 5 to 10 days. A full technical audit (exhaustive crawl, log analysis, performance audit, detailed recommendations) starts at 5,000 MAD depending on site depth and template count.
- A free audit takes 5 to 10 business days. Priority technical fixes implementation typically takes 4 to 8 weeks, in coordination with your dev team. SEO gains show up in Search Console 2 to 6 weeks after deployment.
- Yes for most fixes (code structure, JavaScript rendering, server redirects, Core Web Vitals). We work directly with your team through pull requests, specs, and code sessions. On WordPress or Shopify, some fixes can be done from the admin.
- Core Web Vitals is a set of 3 Google metrics that measure real user experience: LCP (display speed), INP (responsiveness), CLS (visual stability). Since 2021, these are a direct Google ranking factor. A slow site loses positions even with excellent content.
- Yes, even a 10-page brochure site needs a healthy technical base: unique title, meta description, LocalBusiness structured data, sitemap.xml, robots.txt, correct Core Web Vitals. The scope is lighter than e-commerce but the fundamentals are the same.
What is technical SEO?
How much does a technical SEO audit cost in Morocco?
How long does a technical SEO mission take?
Do you need a developer to apply technical SEO recommendations?
What are Core Web Vitals and why do they matter?
Does technical SEO also apply to small brochure sites?
Ready to unlock your SEO?
Free technical audit. Ranked priorities. Zero commitment.
In 5 to 10 business days, we audit crawl, indexing, Core Web Vitals, hreflang, and linking. You receive a prioritized report — fix with your team or with us.
./optimize