Skip to content
Custom builds · Internal tools

Custom SEO Tools for Teams

Turn Search Console, Analytics, keyword data and optimization tasks into one simple workspace your whole team can use — even the members who've never opened an SEO platform.

10+features
3data sources
1workspace
workspace / dashboard
Custom SEO workspace dashboard
245 pages ranked by impact
Live from Search Console
The problem

Most SEO tools are powerful — but impossible for a normal team to actually use.

Semrush, Ahrefs, Moz, Search Console itself: they show your team hundreds of numbers, tabs and charts. What they don't show is what to fix, why it matters, or what action to take.

So the numbers get ignored, and the SEO work gets stuck with one specialist — usually one who's already overloaded.

Our approach

A custom SEO dashboard built around your workflow.

Not another platform to learn. A tool made for your team, your data, and the eight things you actually do every week.

Connect your website data

Search Console, Google Analytics, Semrush, your CMS — plugged in once and kept in sync.

Show only the metrics that matter

The right KPIs on the right screen. No dashboards nobody opens.

Find pages that need work

Impact-sorted lists surface quick wins, low CTR, missing content — automatically.

Suggest keywords to optimize

The tool reads your Search Console history and points at queries you could actually win.

Track rankings and impressions

Positions and impressions on the queries you care about, over the windows you work in.

Export tasks for the team

Per-owner Excel splits, re-imports, and a clear log of who did what and when.

Generate content prompts

Page-type presets — Product, Category, Brand — with the right guardrails and hidden prompts.

Keep everything organized

A single source of truth for your SEO work, in one workspace instead of ten spreadsheets.

Features

Every SEO signal your team already uses, in one place.

Ten features, one interface. Turn on what you need for the current team. Add more when the process grows.

Search Console dashboard

Clicks, impressions, average position, CTR — live from GSC for the connected property.

GSC

Google Analytics overview

Conversions, sessions, key events from GA4 — mapped to the pages that matter.

GA4

Keyword opportunities

Paste a URL. The tool finds quick wins and low-CTR queries automatically.

Auto

Page analyzer

Audit any URL against target keywords, or let Search Console pick them for you.

Per-page

Optimization worklist

Impact-sorted queue of pages that need attention — filtered by state and page type.

Priority

Rank tracking

Position, change, clicks and impressions per query across sliding windows.

Trend

Content generator

Page-type presets that load the right field lengths, guardrails, and hidden prompts.

Presets

Team export/import

Split the worklist into per-owner files. Re-import their progress cleanly.

Excel

AI prompt handoff

Suggested keywords in Claude, verified volume in Semrush, briefs ready for your LLM.

LLM-ready

Custom reports

Weekly, monthly or ad-hoc reports built around what your team actually reviews.

Bespoke
For non-SEO teams

The tool translates data into clear tasks.

Marketing, content, ecommerce — anyone on your team can read what needs to happen next. No SEO jargon required.

Raw SEO data
What your team reads
CTR 0.3% on /product/pump-x, position 12
Rewrite the meta description on /product/pump-x. The query wants specs; your snippet doesn't show any.
3 queries with impressions > 500, no clicks
Add an H2 with these 3 keywords to /guides/install. People search, land, bounce.
GA4: 186 conversions, -93% vs previous period
Investigate the /checkout drop. Something changed in the last 28 days.
Depth > 4 clicks on 128 URLs
Add internal links from your top 5 pages to the 128 deep pages Google isn't reaching.
Rank +3 on 'shipping cost calculator'
Push the /shipping-calculator page harder. You're moving. Add a comparison table and case example.

Hover a row to see the translation trigger.

Custom built

Every tool is rebuilt for the team that uses it.

We don't sell a fixed product. Each build starts from a two-hour scoping call and gets rebuilt around your industry, your data, and the way your team actually works.

IndustryWebsite typeTeam rolesReports neededData sourcesBrandingWorkflow
Benefits

Why teams choose a custom tool over a big platform.

Six practical wins we hear back from teams within the first month of use.

01

Less confusion

Every screen answers one question. Nothing shown that doesn't lead to action.

02

Faster optimization

From data to a task in a click — priority, page, owner, action.

03

Better team organization

Split, assign, re-import. Nobody works on the same page twice.

04

No training needed

Non-SEO team members read the tool without learning an SEO platform.

05

Uses your existing data

Search Console, GA4, Semrush — the accounts you already own. Nothing new to buy.

06

Built around your process

The tool fits your team, not the other way around. Every axis is customizable.

Real screens

What your workspace could look like.

These are screens from a workspace we built and use ourselves. Yours would carry your brand, your data sources, and the modules your team needs.

Dashboard overview
Dashboard overviewClicks, impressions, position and conversions on one screen — with sparklines and live tiles.
Optimization worklist
Optimization worklistImpact-sorted queue with filters for quick wins, low CTR, and missing content.
Page analyzer
Page analyzerAudit any URL against target keywords or let Search Console pick them.
Rank tracking
Rank trackingPositions, changes and impressions per query across sliding time windows.
Content generator
Content generatorPage-type presets with the right guardrails and hidden prompts baked in.
Ready to build?

Build an SEO tool your team can actually use.

Two-hour scoping call. A working prototype in two to four weeks. Rebuilt around your team's workflow — not the other way around.

./build